Created for your
Second Life
Luova is my virtual store of apparel, accessories, home decor, and more - all designed from start to finish by me. Collections evolve with inspiration, events, and occasional requests rather than a fixed formula.
This site showcases current releases and the full Luova catalogue. Customers can access loyalty rewards, subscriptions, purchase history, redelivery options, giveaways, and more.
Justarrived
Browse Full Catalogue →Find Luova at the events
Limited releases travel to shopping events around the grid before coming home to the mainstore. Here is where to find them right now.
New to
Second Life?
Second Life is a free virtual world where millions of people create, explore, and connect. Unlike traditional games, it is not about completing quests or reaching an end goal - it is a place where you decide what you want to do.
Running since 2003, it is a living, ever-changing world built by its residents. Create your avatar, explore new places, meet people, build, shop, and discover experiences - the way you choose to enjoy it. Second Life has its own real economy, and everything in Luova's store is made specifically for the people who call it home.
Start your Second Life journey
Sign up for free and download the official viewer, or Firestorm - the third-party viewer preferred by most residents for its extra features and polish.
Make your avatar your own
Your avatar is entirely yours - shape, skin, hair, clothing, and body mesh. Popular mesh bodies include Maitreya, Legacy, and eBody, and most Luova items are made for these. But you're not limited to the human form either - be whatever you like.
Explore, discover and have fun
Second Life is a vast world entirely built by its residents. Hunt for freebies from hundreds of creators, earn or purchase Linden Dollars to shop, own land or a cosy home, visit clubs and live music venues, dive into rich roleplay communities, build and script your own creations, photograph your avatar and the stunning world around you - there's always something new, and always somewhere to belong.
Visit Luova and claim your newbie perks
If your account is under 90 days old, claim L$750 in store credit at the mainstore terminal. If you enjoy the wares, joining the Luova group unlocks monthly store credit, giveaways, and subscriber benefits.
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